GroonyGirls is an inspirational women’s fashion brand founded in 2017 with the goal of empowering women and promoting body positivity. Through their unique styles, diverse models, and uplifting mission, GroonyGirls has become a favorite for women looking to harness the power of fashion.
How GroonyGirls Boosts Confidence Through Style
The founder of GroonyGirls understood how getting dressed each day is about more than just covering yourself – it’s a chance to present to the world your personality and inner power. She created a line of clothing tailored to making women feel vibrant, playful, and self-assured.
The collections feature bright colors, bold prints, and daring silhouettes designed to help women take fashion risks. For example, their popular maxi dresses come in lively patterns like flamingo prints or fierce animal motifs. Statement earrings and stackable bracelets add flair. These eye-catching pieces empower the wearer to have fun with their look.
In addition to vibrant designs, GroonyGirls provides style tips and inspiration on their social media. Blog posts give advice for creating show-stopping outfits using GroonyGirl’s signature staples. Videos demonstrate how to integrate their dresses, jumpsuits, or sets into an existing wardrobe.
GroonyGirls wants all women to embrace fashion as a form of self-expression. As their customers gain confidence mixing prints, wearing colors outside their comfort zone, or taking fashion in a new direction, they’ll feel empowered.
Promoting Body Positivity and Self-Love
A core part of GroonyGirls’ mission is promoting body positivity and self-love. They aim to redefine narrow beauty standards through their diverse model base and uplifting message.
Their e-commerce site and social media showcase models of all sizes feeling vibrant and fashionable in GroonyGirls clothing. Seeing real women with curves and athletic builds rocking bold prints sends the message that everyone can look and feel beautiful. Their applauded #AerieReal campaign featured models with disabilities and visible illnesses as well.
Inclusivity extends to their apparel line too. GroonyGirls offers extended sizes, up to 3X, so all women can wear fun statement pieces regardless of shape or size. They also provide style tips for finding pieces that fit and flatter your body type. Their formula for empowerment is the right clothes to make you look good, feel good, and exude confidence.
By expanding representation in fashion, GroonyGirls inspires women to embrace their bodies through self-love. Bold accessories, bright colors, and daring prints allow customers to dress without inhibitions. Fashion is no longer about fitting a mold but feeling beautiful as you are.
Fostering Inclusion and Community
In addition to promoting body positivity, GroonyGirls uses fashion as a force for inclusion and community building.
The brand celebrates diversity in all its forms. Their model base includes women of different ages, sizes, abilities, backgrounds, and ethnicities. They believe championing uniqueness fosters a welcoming fashion community.
To make their clothing accessible, GroonyGirls offers an affordable product line. T-shirt dresses start at $25, while most items are under $150. Compared to designer prices, GroonyGirls puts self-expression within reach.
The company also partners with organizations supporting women’s empowerment. A portion of sales is donated to charities such as Dress for Success, which provides interview suits for underprivileged women seeking jobs. Through fashion, GroonyGirls uplifts women of all walks of life.
The Founders’ Vision for Female Empowerment
GroonyGirls was founded by two sisters, Jessica and Emily Montgomery, in 2017 in San Francisco. The idea came about while reminiscing about playing dress-up as kids. The endless mix-and-match outfits brought them pure joy. As adults, they found fewer opportunities for creative self-expression.
Deciding to bring back that playfulness, the sisters launched GroonyGirls as an online store. It quickly gained a following of women seeking vibrant, affordable clothing. In 2018, they opened their first brick-and-mortar store and expanded their clothing line.
In interviews, the founders explain their goal is giving women “fashion freedom.” They believe style shouldn’t be restrictive or follow arbitrary rules. Instead, it should be uplifting, bold, and empowering.
To keep growing, GroonyGirls aims to open new stores nationwide, collaborate with influencers, and expand their plus-size collection. But their mission remains the same – use fashion to make women feel joyful, confident, and part of an inclusive community.
Signature Styles and Bestselling Items
GroonyGirls is known for their signature brightly colored, playfully printed maxi dresses and jumpsuits. These silhouettes allow women to make a vibrant style statement.
Maxi dresses are offered in casual jersey fabrics or elegant satin for dressier occasions. Prints include geometric patterns, floral designs, and bold digital prints. These effortless dresses transition seamlessly from day to night.
Jumpsuits take their maxi dress aesthetic up a notch. Silhouettes like off-the-shoulder or long sleeves add drama. Crisp wide-leg pants keep the look sophisticated.
Two-piece sets are another top seller. Matching tops and skirts or pants in prints like leopard and camo makes coordinator outfits easy.
To integrate Groony Girls pieces into your wardrobe, pair their statement prints with simple solids. A neutral moto jacket balances a wild floral maxi. Add some edge to a boho dress with black ankle boots. Have fun mixing patterns and textures too. With bold accessories, you’ll be ready for compliments!
Also Read: YOGA PANTS
Where to Shop the GroonyGirls Collection
The full Groony Girls collection is available on their online boutique at GroonyGirls.com with new arrivals added weekly. Their mobile app also makes shopping easy with photos of real women modeling the clothes.
In addition to online shopping, Groony Girls has store locations in major cities like Los Angeles, New York, Miami, and Chicago. Visit their site to find a location near you.
They also hold pop-up shops and special shopping events around the country. These limited-time opportunities to shop are announced on their website and social media pages. Follow GroonyGirls on Instagram or Facebook to stay in the loop.
Empowering Self-Expression Through Fashion
GroonyGirls offers more than stylish clothing – they give women an outlet for self-expression and empowerment. Their collections give us the chance to celebrate our bodies and uniqueness through fashion.
By providing inclusive, vibrant clothing along with inspiration, Groony Girls helps women everywhere harness the transformative power of style. Whether it’s a bold jumpsuit or a colorful maxi dress, GroonyGirls meets our desire for clothing that uplifts and gives us confidence.
Here are some key points about GroonyGirls:
- Women’s fashion brand founded in 2017 in San Francisco
- The mission is to empower women through clothing and promote body positivity
- Known for brightly colored, printed maxi dresses and jumpsuits
- Features models of diverse sizes, ages, backgrounds
- Affordable price point compared to other fashion brands
- Online store and retail locations across the US
- Donates a portion of sales to women’s charities like Dress for Success
- Provides style tips and inspiration on social media
- Fosters inclusive fashion community and creative self-expression
- Expanded plus-size collection and range of statement pieces
- Founders Jessica and Emily Montgomery seek to redefine beauty standards
- Want to help women feel vibrant, playful, and self-assured
FAQs for GroonyGirls:
Q: What is GroonyGirls?
GroonyGirls is a women’s fashion brand that aims to empower women through vibrant, inclusive clothing and a body-positive message. Their collection includes dresses, jumpsuits, sets, and accessories.
Q: When was GroonyGirls founded?
Groovy Girls was founded in 2017 by sisters Jessica and Emily Montgomery in San Francisco. They sought to recapture the creative joy of playing dress up and provide women with stylish, affordable options for self-expression.
Q: What makes Groovy Girls different from other fashion brands?
Groony Girls sets itself apart through its mission of empowerment and inclusion. Their clothing line and campaigns celebrate women of all sizes, ages, backgrounds. They aim to redefine narrow beauty standards.
Q: What are Groony Girls’ most popular items?
GroonyGirls is known for its brightly colored and printed maxi dresses and jumpsuits. Matching sets in prints are also bestsellers. Their pieces feature bold, playful styles.
Q: Where can I shop for GroonyGirls clothing?
You can shop the full collection online at Groony Girlscom and their mobile app. They have brick-and-mortar store locations in major US cities. Limited-time pop-up shops are also announced on their website.
Q: Does GroonyGirls have an affordable price point?
Yes, Groony Girls prides itself on being accessible. Most items are under $150. T-shirt dresses start at $25. Compared to designer prices, their clothing is very reasonably priced.
Q: How does GroonyGirls give back?
Part of sales go to women’s charities like Dress for Success. They partner with organizations that provide career services and empowerment programs.
