Visual content marketing has been on the rise in recent years, with brands and marketers increasingly leveraging visual assets like videos, infographics, and images to capture audience attention and promote their message. One innovative approach within this space is known as IponkVisual.
What is IponkVisual?
IponkVisual refers to a visual content marketing strategy focused on using compelling visuals to engage, educate, and entertain target audiences. The goal is to tell stories and connect with customers in more impactful ways through the power of visual media.
Unlike text-heavy content, IponkVisual leverages different visual formats that can simplify complex ideas, spark emotions, and create more shareable content. When done right, it can boost engagement and click-through rates.
The main types of visual content used in IponkVisual include:
- Infographics
- Interactive content
- Animated videos
- GIFs
- Photos
- Illustrations
In this complete guide, we’ll explore the benefits of IponkVisual, types of visual content to create, optimize, and promote visual assets, measure performance, and real examples of brands succeeding with visual content marketing.
The Benefits of Visual Content Marketing by IponkVisual
There are many reasons why IponkVisual can be an incredibly effective approach. Here are some of the top benefits:
Improves Engagement and Click-Through Rates
Visual content simply performs better than text alone when it comes to engaging audiences. In fact, articles with relevant images receive 94% more views than articles without images. Videos also tend to have higher click-through rates compared to text-based content.
Simplifies Complex Ideas
Visuals like infographics and illustrations can present complicated ideas, data, or processes in more simple, easily digestible ways. Visuals make it easier for audiences to comprehend complex topics.
Boosts Content Shareability
Audiences are much more likely to share visual assets than blocks of text. Posts with videos attract 3 times more inbound links on average. Visuals also dominate social media, so they naturally lend themselves to higher sharing potential.
Makes Content More Memorable and Impactful
We naturally remember visuals better than text. Using compelling visuals in your content marketing makes it more likely your message will stick in your audience’s minds and have a lasting impact.
Allows Brands to Tap Into Emotions and Storytelling
Unlike text, visuals have the power to evoke emotions in viewers. This allows brands to better connect with audiences by tapping into their feelings. Visuals also lend themselves well to storytelling.
Types of Visual Content for IponkVisual
There are many forms of visual content that can be utilized for IponkVisual campaigns. Let’s explore some of the most popular and effective options.
Infographics
Infographics condense complex information or data into easy-to-understand, visually compelling graphical representations. They combine text, numbers, and visual elements like charts, maps, and illustrations.
Some tips for creating high-quality infographics include:
- Focus on highlighting key information and statistics – don’t try to cram in too much
- Use a clean, simple design style that is easy to follow
- Make infographics skimmable with bold headings and bullet points
- Use color strategically to draw attention to key elements
- Include share icons to encourage social sharing
Interactive Content
Interactive visual content gets audiences engaged by letting them actively participate. Examples include quizzes, assessments, surveys, calculators, and interactive videos.
These formats provide value to audiences beyond passive consumption while allowing brands to generate leads and gather data.
Animated Videos
Animated videos bring brands to life through motion graphic visuals and storytelling. Types of animated videos that work well for IponkVisual include:
- Product explainers – Show how a product works
- Tutorials – Teach audiences how to use a product
- Brand stories – Share your brand origins and values
- Event recaps – Highlight conferences or activations
Short 60-90-second videos perform well on social media and help educate and engage viewers.
GIFs
GIFs are short, endlessly looping videos that work incredibly well for social media engagement. They convey emotions and messages quickly and easily.
Brands can use GIFs to inject fun into their social content, respond lightheartedly to followers, create memes, or entertain audiences.
Photos
Compelling, high-quality photos help capture eyeballs in social media feeds and bring visual storytelling to life. When using photos for marketing, focus on:
- Authenticity – Show real people using your product or service
- Emotion – Images that evoke emotion tend to engage more
- Storytelling – Use a series of photos to take viewers on a journey
Illustrations
Illustrations encompass hand-drawn, computer-generated, and vector images used to decorate or explain content. They can make concepts more understandable and enjoyable for audiences.
Illustrations set brands apart with unique, custom visual styles. They also tend to perform well on social media to capture attention.
IponkVisual Optimizing Visual Assets for Maximum Impact
To drive results with visual content, it’s important to optimize visual assets for maximum visibility and impact. Here are key optimization tips:
Composition
Carefully compose images and videos to highlight key aspects and draw the eye. Use principles like the rule of thirds, leading lines, patterns, color, and symmetrical or asymmetrical balances.
Typography
For visuals with text, typography choices greatly affect the messaging. Consider font styles, sizes, and text hierarchy.
Branding
Ensure visuals align with your overall brand identity. Maintain visual consistency with colors, logos, and graphic styles.
Accessibility
Make visuals accessible to all users. Add alt text descriptions for images, choose colors suitable for color-blind users, and ensure clear contrasts.
Platform Optimization
Tailor visual content to the requirements of each platform. Optimize images for Instagram and Pinterest, while videos should follow ideal lengths and formats on YouTube, TikTok, etc.
Promoting and Distributing IponkVisual Visual Content
Creating amazing visuals is just one part of the process. You also need to properly promote and distribute visual content to maximize reach.
Social Media
Upload natively across social channels and leverage each platform’s specialty. Post videos on YouTube and TikTok, carousels and Stories on Instagram and Facebook, pins on Pinterest, and GIFs on Twitter.
Multimedia Press Releases
Embed visual assets directly into press releases. This adds more engaging multimedia elements.
Blog Posts and Email Newsletters
Insert relevant, high-quality images, graphics, and videos into blog content and email newsletters. Don’t be text-heavy.
Pinterest and Instagram
Optimize images specifically for visibility on these visually driven platforms. Include keywords in file names, alt text, and captions.
SlideShare
Upload PowerPoint decks, presentations, and infographics to SlideShare to gain added visibility.
Link Building
Outreach to relevant sites to request backlinks, using visual assets like infographics and videos as linkable assets.
IponkVisual – Measuring the Performance of Visual Content
Tracking key metrics provides insight into what visual content resonates most with your audience.
Metrics to Track
- Views, clicks, and CTRs for videos, GIFs, and graphics
- Likes, comments, shares, and engagement rate on social posts
- Audience growth and follower acquisition on visual platforms like Instagram
- Leads generated from interactive content
- Website traffic from links to visual assets
Brand Sentiment and Awareness
Softer metrics like social listening, surveys, and focus groups can gauge shifts in brand perception, awareness, and sentiment based on visual content efforts.
Conversions
Ultimately you want to track how visual content consumption and engagement impact conversions. Install tracking pixels to tie engagements back to lead generation and sales.
Optimization
Use performance data to optimize future visual content efforts. Double down on top-performing formats and platforms.
Real Brand Examples Using IponkVisual
Let’s look at a few examples of brands finding visual content marketing success. Their strategies and results demonstrate the power of IponkVisual.
Microsoft
Microsoft wanted to promote its cloud computing services in more engaging ways. They began producing short, animated videos using customer data and research to identify topics and pain points to address.
The videos were kept short at 1-2 minutes and used fun illustrations and characters. Microsoft promoted the videos natively across all social channels.
Results:
- 100+ million views of their animated video content
- 10-30% increase in clicks compared to text-based content
- Videos generated 2X more leads for the sales team
Charity: Water
Nonprofit Charity: Water uses visual storytelling to put a face to the global water crisis. Their social channels share emotional photos depicting people in developing nations gaining access to clean water for the first time.
They consistently share stories of specific communities where donations helped build wells. Videos show the actual wells and people served, highlighting the direct donor impact.
Results:
- Their Instagram following grew by over 70% in one year
- Photo and video content receives 60% higher engagement than other posts
- Donations increased by 40% after launching their storytelling visual strategy
HubSpot
B2B software company HubSpot actively uses visual content across its marketing. They publish illustrated blog posts exploring concepts like SEO, email marketing, and sales.
For their brand awareness campaign, they created animated explainer videos breaking down their tools. These videos now have over 1 million views each.
Results:
- Blog posts with illustrations generate over 2X more traffic
- Explainer videos lowered cost-per-lead by over 35% compared to text-based content
- The campaign generated 5,000+ new leads and $24 million in revenue
Key Takeaways and Looking Ahead to IponkVisual
Through compelling visual storytelling and messaging, IponkVisual provides an opportunity to connect with audiences in deeper, more impactful ways.
As we have seen, visual content marketing done right can pay off tremendously. It captures attention, improves engagement, simplifies concepts, generates leads, and drives conversions.
Here are the key benefits to keep in mind:
- Visuals improve click-through rates and time on page
- Interactive visual content provides value and gathers data
- Animated videos and GIFs perform well on social media
- Visuals boost content sharing and backlinks
- Illustrations and photos capture emotion and storytelling
- Proper optimization and promotion maximize reach
- Analyze metrics to refine efforts and maximize ROI
Looking ahead, expect the popularity of visual content marketing to keep growing. As technology improves, brands will continue finding new innovative ways to leverage the power of visuals.
The future is bright for IponkVisual. Are you ready to tap into it and captivate your audience?
